Learning how to find a niche market that pays well is sometimes a challenge. You may have certain ideas about the markets you’d like to explore, but they’re not always worth while going after. You need not only a niche market that offers a decent return for your time and effort, but one that will not take a Herculean effort to bust into!This process begins with niche keyword research, and ends with competitive analysis. You can do this type of research manually, and for free! If you’d like to maximize your earnings and drastically reduce the time necessary to do this research as well as shorten the time until you begin earning, there are ways to employ niche marketing software to automate the work. First, let’s examine the free ways to do this type of niche market research.
Since the bedrock of search marketing and pay per click marketing is keyword research, it makes perfect sense to start there. Finding great keywords can actually lead you to great niches to go after. (It can work the other way around, as well) To get the ball rolling, determine which broad market you’d like to take a look at, say “fitness”. Then you plug that keyword into the Google AdWords Keyword External tool, and soon it will return you some 200 possibilities. Look for several things in this list of keywords:
- Is there decent search volume? I like to see at least 1000 searches month, unless it’s a very specific niche keyword, (products model number, things like that) in which case I would consider less that that.
- Are there products to sell? Either something of yours or as an affiliate. Make sure it has a high enough profit/commission to make it worth your time.
- What are the AdWords CPC bids? If there are high bids, it could indicate a high demand for that keyword/product niche. People don’t pay high PPC costs without some decent return.
Then take the possible niche keywords and do a basic Google search for them, only putting them in “quotes”. This will give you a GENERAL idea of the pages that are optimized for this keyword term. Notice I said general, as there are many other factors that go into a true picture of the competition. You could also perform an intitle:your keyword search, and an “inanchor:your keyword search. These two will give you more data to help you make a more informed decision.
You want to get as clear a picture as possible, as mounting a campaign to go after a niche is a good amount of work, and you want to be as sure as you can going in that it will bear fruit.
There are tools that can help with keyword popularity research, and there are two major benefits to using them. Number one is that you can scale your efforts far more easily by getting the work done a lot faster; and two, the competitive analysis part of the niche marketing software can usually do a better job on this part than you can, getting you faster and more efficiently to the point where you start making some money at this, which is what you’re after right?
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hey nad, nice post, i would also eventually like to get into different niche markets as theres alot of money to be made in it.
so great post
talk soon
Yours In Success
Jonny Balfour
Hey Nad,
Some good points made here especially the tips on searching with quotes as well as the intitle and inanchor option.
The most important thing though that was eluded to in the post is that there is actually a market for it and that you have products to offer.
Take care Nad!
Anna
Hi Anna,
Thanks for your comments.
Yes, there are several interesting tips in the articles.
I think we need a bit of reverse engineering, find the product first which could be converted easily and then see what niche market it could be fit and what could be the key words to hit that market etc
There are still lots to learn.
Take care
Nad
Hi Jonny,
Thanks for your comments.
I think we should hit multiple products in multiple niche markets and test which product is converting in which market. It is a continuously learning process.
Take care
Nad
Hey Nad
Great post about niches. We learned a lot about that at the Internet Millionaire’s Seminar, eh?
Just popped over to say Hi – and how are you getting on with your recent purchase?
Speak soon
Jaycee
Hey Nad aka The Secret Millionaire!
Was lovely to meet you at the summit, hope you are well.
Your post was really easy to follow, too mnay people enter a niche without even the basic of research, that’s why it’s really important people follow what you are saying.
Catch you soon, Sally
Hi Janet,
Thanks for stopping by. I think finding a niche is one of the hot topic of the day, I read a lost about it and still feel it is bit complicated.
Internet millionaire’s summit is a nice place to meet up with like minded people; it is my pleasure to meet up with several nice people including you.
Keep in touch
Take care
Nad
Hi Sally,
Thanks for your comments.
Even though finding a niche is a complicated process but we need to start from basic, this article is about some very initial steps someone has to follow.
It is my pleasure to meet up with you on Internet millionaire’s summit .
Keep in touch
Take care
Nad
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